Promote a new arts-and-crafts fair in Hammersmith

Introduction

As a group, use the paper, PostIt notes and pens on your table to sketch out a campaign to promote this new community-focused event, perhaps adopting team roles - researcher, producer, presenter.

• brainstorm with pen and paper - target audience, message, where to promote etc.

• use AI tools to help you where you need it - only if you want to, this is not compulsory

• create a campaign plan that you can upload to a presentation page using the online form on this webpage

  • campaign headline / title and description, your campaign in detail, how AI helped you shape the campaign and will ensure it succeeds etc.

  • as a group, work on 2-3 AI-supported activities to illustrate your project. Examples:

    • AI-generated poster

    • AI-drafted social media posts

Plan to upload your campaign plan and supporting documents (hand-written / hand-drawn and AI-generated) for presentation on screen, but please produce legible, presentable paper versions of your presentations in case technical issues prevent us from using the screen.

The project:
A new weekend arts-and-crafts fair is launching in your borough. It will feature local makers, from painters and photographers to jewellery designers and potters, who want to showcase and sell their work.

The goal:
Get local people excited about the fair so they come along, tell their friends and buy from the makers.

The challenge:
There isn’t a big budget for advertising, so the campaign needs to be smart, eye-catching, and use free or low-cost ways to spread the word.

Your task as a group:

• come up with a simple campaign name or slogan

• choose a target audience (e.g., families, young professionals, art lovers, tourists)

• decide how to use AI to help you:

• to write social media posts

• to design poster or flyer ideas

• to suggest where and how to promote (Facebook, Instagram, WhatsApp groups, local press)

• plan 2–3 campaign activities you’d run in the 2 weeks leading up to the fair.

• frame and structure clearly, on paper, and generate and download any AI-generated elements you wish to use - posters, email template content etc.

• Towards the end of the allotted hour, before the final break, complete the form in as much detail as possible and upload any images you have, from drawings on paper to digital images, artwork, even video clips if you’re in the mood and can generate videos that are worthwhile sharing.

• submit the form at the end of practical exercise and ensure the supporting documents have been successfully uploaded. We will add them to the content from your form during the break

• after that short break, during the final part of the workshop, your group leader will present your campaign to the whole room