AI FOR ALL FOR SALES & MARKETING - GROUP ACTIVITY

Promote a new arts-and-crafts fair in Hammersmith

Introduction

As a group, use the paper, PostIt notes and pens on your table to sketch out a campaign to promote this new community-focused event, perhaps adopting team roles - researcher, producer, presenter.

  • brainstorm with pen and paper - target audience, message, where to promote etc.

  • use AI tools to help you where you need it - only if you want to, this is not compulsory

  • create a campaign plan that you can upload to a presentation page using the online form on this webpage

    • campaign headline / title and description, your campaign in detail, how AI helped you shape the campaign and will ensure it succeeds etc.

    • as a group, work on 2-3 AI-supported activities to illustrate your project. Examples:

      • AI-generated poster

      • AI-drafted social media posts

Plan to upload your campaign plan and supporting documents (hand-written / hand-drawn and AI-generated) for presentation on screen, but please produce legible, presentable paper versions of your presentations in case technical issues prevent us from using the screen.

The project:
A new weekend arts-and-crafts fair is launching in your borough. It will feature local makers, from painters and photographers to jewellery designers and potters, who want to showcase and sell their work.

The goal:
Get local people excited about the fair so they come along, tell their friends and buy from the makers.

The challenge:
There isn’t a big budget for advertising, so the campaign needs to be smart, eye-catching, and use free or low-cost ways to spread the word.

Your task as a group:

  • come up with a simple campaign name or slogan

  • choose a target audience (e.g., families, young professionals, art lovers, tourists)

  • decide how to use AI to help you:

    • to write social media posts

    • to design poster or flyer ideas

    • to suggest where and how to promote (Facebook, Instagram, WhatsApp groups, local press)

  • plan 2–3 campaign activities you’d run in the 2 weeks leading up to the fair.

  • frame and structure clearly, on paper, and generate and download any AI-generated elements you wish to use - posters, email template content etc.

  • Towards the end of the allotted hour, before the final break, complete the form in as much detail as possible and upload any images you have, from drawings on paper to digital images, artwork, even video clips if you’re in the mood and can generate videos that are worthwhile sharing.

  • submit the form at the end of practical exercise and ensure the supporting documents have been successfully uploaded. We will add them to the content from your form during the break

  • after that short break, during the final part of the workshop, your group leader will present your campaign to the whole room

TOOLS TO RESEARCH AND USE - NOT COMPULSORY

GPTs

Image generators

Video generators

Marketing and sales tools

Group Activity Submission Form

Group Activity Submissions

Group number: Group 1

Event name, slogan, short description etc.:

The Second Winds Arts Festival.

Celebrating the diversity of creative pursuits of Hammersmith and Fulham residents

Tell us more about your target audience:

26% of Hammersmith and Fulham Council are over 50 years old. Added to that, mortality rates in Fulham and Hammersmith are reducing for the first time in 100 years. This is creating an urgency for us to connect as a community and share our passions and hobbies. no.

More detailed event description:

The festival takes place on Saturday 13th and Sunday 14th September from 4:49 pm. Entry is free. It includes local food producers with free samples to taste, dancing with Karen Clifton from strictly come dancing, arts and craft stalls and much more. If you’re interested in exhibiting, please call arts@festival.org or call 077777777. Campaign

Group number: Group 2

Event name, slogan, short description etc.:

  • Bright Star Crafts

  • Bright Star with a shining touch

  • Handmade with heart

Tell us more about your target audience:

  • High end consumers

  • Grey pound

  • Creatives

  • Pre Christmas for gifting etc

  • Crafts making workshops for customer engagement

More detailed event description:

  • Local small businesses

  • Displaying crafts, jewellery, ceramics, glass, pottery, woodwork, painters, papercrafts, woodwork

  • Ensure buyers from large retail will be present eg JL Oliver Bonas Soho House Oka etc

  • Bill Bailey to promote somehow / open the event

Your campaign:

  • Flyers in local businesses eg Lillie Road antique shops

  • Instagram campaign to include small music loop twinkling sounds to reinforce the theme (an in booth experience)

  • Practical checklists for setting up - eg backdrops display boards colour schemes signage

  • Development of themed business cards and QR codes

  • Elevate certain stands

  • Facebook campaignH&F website nexdoor app local radio

  • Next door

How you used AI to help you:

  • Help with name, marketing strategy, jingle, logo

  • ChatGPT, Canva, Suna, OpenAI Art

Group number: Group 3

Event name, slogan, short description etc.:

CRAFTED IN THE CITY
Hammersmith & Fulham Edition

Tell us more about your target audience:

  • Young Professionals (25-45 yrs)

  • People who enjoy creative / cultural experiences in their free time.

  • Likely to appreciate craft / design, local artists, boutique / handmade goods.

  • Might attend in groups or as outings with friends.

  • Families - parents looking for weekend / daytime activities with children.
    Crafts fairs often have appeal to families, especially if there are kid-friendly elements (activities, workshops etc.).

  • Local residents who are culturally engaged - given high participation in arts, many residents are likely to already attend galleries, markets, festivals. They may come because of local pride or interest in supporting local artisans.

  • Foodies - people who are passionate about food and culinary experiences — beyond just eating for sustenance, they actively seek out quality, novelty, and authenticity in what they eat and drink.

More detailed event description:

Crafted in H&F is a celebration of creativity, community, and culture in the heart of Hammersmith & Fulham.

The fair brings together local makers, artists, and designers for a vibrant showcase of handmade art, craft, and design. Visitors can explore a wide variety of stalls featuring ceramics, jewellery, textiles, woodwork, and home décor, alongside artisan foods, baked goods, and craft beverages.

Families will find plenty to enjoy, with interactive workshops, kid-friendly craft activities, and hands-on experiences that invite everyone to create and play. More than just a market,

Crafted in H&F is a cultural gathering — a place to meet makers, discover unique gifts, enjoy live demonstrations, and celebrate the diverse artistic talent of West London.

Whether you’re a young professional looking for design-led creations, a family seeking a fun day out, or a local resident keen to support community artists, the fair offers something special for everyone.

Your campaign:

1. Social Media Campaigns (Immediate & High Impact)

Platforms: Instagram, Facebook, TikTok, X/Twitter, LinkedIn (for young professionals)

Countdown Posts: Daily or every-other-day posts highlighting a stall, maker, or activity (e.g., “7 days to go: meet local ceramicist Jane Doe!”).

Stories & Reels: Short videos showing hands-on activities, behind-the-scenes set-up, or sneak peeks of products.

Event Pages: Facebook & Instagram events with RSVP options; encourage sharing to friends.

Targeted Ads: Paid ads aimed at: Age 25–45 in Hammersmith & Fulham and surrounding areas
Interests: Arts & crafts, local events, family activities, handmade products

2. Influencer & Community Partnerships

Local influencers & bloggers: Invite them to a pre-fair sneak peek or give them free passes to share with followers.

Community groups: Post in local parenting groups, hobbyist forums, or neighborhood social media pages (e.g., Nextdoor, Facebook Groups).

Local press: Quick features or mentions in borough newsletters, magazines, or lifestyle blogs.

3. Email Marketing & Direct Outreach

Newsletter blasts: Send to any existing mailing lists with engaging visuals, top highlights, and ticket/RSVP info.

Segmented messaging: One version for families (focus on workshops & kids’ activities), another for young professionals (focus on design-led creations & artisan food).

How you used AI to help you:

We used Chat GPT

Group number: Group 4

An unofficial Group 4, well, Michael, wanted to add a salient point.

Event name, slogan, short description etc.:

Did any group consider tickets. How much, where to get them etc.?