THE WORKSHOP

Over the course of three hours, we will help you get to grips with the basics of AI and why it is such a powerful and valuable tool to have at your disposal. We will also show you ways in which it can help you market your business and win, and keep, more customers. The workshop is delivered as a set of five modules:

  1. Introduction to AI  – the recent evolution of the technologies we’re beginning to rely on

  2. Prompt Engineering – how to craft effective prompts, refine outputs and use best practices

  3. Generative AI Fundamentals  – how generative models produce content and some of the latest tools

  4. AI In Marketing – applications: personalised messaging, content automation, customer insights

  5. AI For Sales  - lead scoring, chatbots, recommendation systems and sentiment monitoring

Each module starts with a short presentation. Then,, in groups, you will complete two short exercises per module to get you thinking about what you have just seen and heard in each of the five presentations.

SOME QUESTIONS TO ASK YOURSELF AHEAD OF THE WORKSHOP

Which aspects of AI are currently:

  • of most interest to you?

  • of most potential use to you?

  • of no interest?

Three ways in which AI could immediately help you improve the way you run your business.

What are the best uses of AI in a context that is relevant to you that you have seen so far?